How TikTok respects women during the Coronavirus Pandemic!

Saba Sabouhi
Marketing in the Age of Digital
3 min readMar 5, 2021

--

I always have been grateful for being a woman and it has been important for me to protect women’s rights. I remember from my childhood, one of the interesting and also disappointing subjects to me was the inequality between men and women in history. I have seen positive changes over the years. Although it is getting better in some countries, this is still an enormous issue all over the world.

TikTok highlights female creators for women’s history month.

On March 2nd I read that TikTok released a video announcing a range of events for Women’s History Month. It will celebrate both female creators and women-led businesses on the platform.

One of the most important events for women took place in New York City in 1908, when thousands of women united and marched for better labor laws, conditions, and the right to vote. As a result, International Women’s Day took place for the first time on March 8, 1911. The Education Task Force of the Sonoma County Commission on the Status of Women planned and executed a “Women’s History Week” celebration in 1978. As a result of that, Women’s History Month, originally a local celebration in Santa Rosa, became a national event.

TikTok is a social media platform for creating, sharing, and discovering short videos. I am glad that this platform as a famous social media app, with 100 million users in the US alone, supports women. We all know that social media has attracted many people all over the world during this crisis. People have more time to spend on social media networks. In addition, data shows women have been more significantly impacted by the pandemic than men. So, TikTok is taking advantage of this opportunity and attracting more people and mostly younger women by providing this video. I believe this is a great strategy to target more audiences and especially women.

The program will look to encourage more participation in the TikTok community, while also highlighting important initiatives to support women on the platform. TikTok says that its programming will focus on different weekly themes around embracing and celebrating “the diverse and growing community of women on TikTok.”

I am not very into TikTok but as a woman, I felt proud, powerful, and excited when I read this news. It got me interested so I wanted to share this news in my blog.

This video is encouraging to minority women and creative women. We are all different and collectively deserving. But in the end, we are all the same and are able to do whatever we want to do. I enjoyed watching this video.

The message is clear! Women are great!

--

--