How is Memphis Meats doing during this nightmare?!
I was on a flight back home from Puerto Rico on February 18th, 2020. I had heard about the first cases of Coronavirus disease in China a couple of weeks back. I remember that I started sanitizing all the surfaces around my seat in the plane because I believed that the virus would spread all over the world soon and might have already been here. At that moment everyone surprisingly looked at me. Maybe, they thought I was crazy!
But now here we are, a year later, and the Coronavirus Pandemic is all over the world.
As a pescatarian person, I am always looking for no-meat foods. One of the fascinating brands is Memphis Meats which the company calls cell-cultured meat. The reason for the name is that they make these meats with animal cells in the lab.
This company announced the close of a $161 million funding round. This breakthrough round marks the largest funding moment in the history of the cell-based meat industry and will likely enable Memphis Meats to reach the historic milestone of bringing its products to consumers. In total, the company has raised more than $180 million.
COVID-19 and the business interruption across the world have impacted global food supply chains and consumer habits. In response, this industry has made a significant effort to be flexible and adapt ways of working to ensure food production and supply. However, the ongoing challenges presented by COVID-19 will require the industry to adapt further and faster than initially expected.
This brand has provided different information on their Twitter to make people more aware of the brand’s operations during the pandemic. However, I think that it would be wise to expand this data on other platforms such as Instagram, Facebook, and LinkedIn as well. So, that will target more audiences and based on trust, increase their sales.
Why? We are all in a worldwide pandemic. The pandemic hit a lot of industries, especially local and new startups. There are fewer opportunities to make consumers aware of their products. Many people prefer to stay at home to be safe and do not go out shopping. However, food industries have been able to keep their business alive, because people need food anyway. So, food businesses can take advantage of this opportunity and grow their business. In this situation, the best way to communicate with audiences is through online platforms to increase brand awareness.
The pandemic can have a good long-term effect on brand communication if companies embrace new business strategies. As many people don’t go out of their homes, brands should spend less money on their out-of-home advertising and more on Digital Marketing, Radio, and TV. People have gotten used to using online platforms a lot during this crisis. So it would be easier and faster to communicate through online media. Plus, they can educate people about their product, the way it is manufactured, and how their employees observe sanitary protocols.
I would be more attracted to a product knowing more details such as these.
How about you?
