How does Allbirds use interactive content to amazingly market their products?

I was looking for comfortable shoes for long days walking on my trip to Europe in August 2019. Allbirds was one of my alternatives. Kara and Nate, my favorite travel influencers had bought and worn it on all their trips and they highly recommended this brand. I decided not to buy it for that trip, and I so regretted this decision during my trip. I bought it without any doubt for my second trip to England a couple of months later.

Allbird’s shoe is not just a shoe. Now it is like a partner in my travel plans. It makes me feel good when I am walking in nature and even in a crowded city. I believe every single fact about this brand.

In the Allbirds’ paid post with the New York Times, we can see how birds impact the environment, how consumers can help protect birds, and how Allbirds make “better shoes in a better way.’’

“Birds need what people need, such as clear water, healthy forests, and resilient coastlines,’’ says David Yarnold, the president and C.E.O. of the National Audubon Society. This means we all need to protect the environment to support birds’ and other animals’ lives. Allbirds executed this idea by producing its products from nature and recycling items such as recycled bottles, castor bean oil, and recycled cardboard.

One of the most important factors about this brand is that the product is environmentally friendly. The materials include Wool, Tree, and Sugar. Allbirds’ website is thoughtful. The way they present that the products are made ‘’from nature, for nature’’ on their website is brilliant.

They achieve their marketing objectives with the creative and informative content on the website. They demonstrate how this brand is environmentally friendly on each part of the website. You see nature and images of recycling materials in all their photos, videos, and content.

I am a person who does care about the environment, and these marketing strategies make this content interactive for me. I think this trend of interactive content is here to stay. Many people care about the environment nowadays, and I can see how education and involvement increase the number of these groups of people in the world. So, brands like Allbirds are so strategic and intelligent to invest in this field.

Well, it’s time to buy another pair of Allbirds!